Instead of releasing half baked products, Apple can first take care of existing problems that will probably blow on their faces case it went out of hand. Like app piracy perhaps.
Today apps can be cracked, downloaded, shared and installed at the touch of a button using glossy applications that has opened piracy to the masses.
Easy peasy.
The rich app ecosystem is one of the main selling points of iOS devices. Consumers might even consider moving to Android or Windows phone 8 if it weren't for the work of this brilliant developers. But with app piracy on the rise, this will be put into question.
Especially now that it has been proven that good apps can be developed in Android, and Microsoft is willing to pay big bucks to lure in developers. It may be hard to admit but money is also important to these guys.
It'll be nice for Apple to show a little more appreciation by doubling down on this problem. And as with any good intentioned work, It will be worth it.