Is it just me or people are looking at the back of an iPhone 5 as much as the screen?
I was wondering exactly that when this quote from the Steve Jobs bio came to mind:
When you're a carpenter making a beautiful chest of drawers, you're not going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
A lesson he got from his father, Steve, and Apple obviously took this to heart.
I can link you to hundreds of iPhone 5 photos that shows much more emphasis on the aluminum back of the phone rather than the front screen.
It's just beautiful.