Friday, August 3, 2012

The email that gave birth to a 7-inch iPad

There was a very interesting email released today as part of the whole Apple vs. Samsung case:

Having used a Samsung Galaxy, I tend to agree with many of the comments below (except moving off the iPad). I believe there will be a 7" market and we should do one. I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time. I found email, books, facebook and video very compelling on a 7". Web browsing is definitely the weakest point, but still usable.

This email is from Eddy Cue, Apple’s senior VP of Internet Software and Services, after reading this GigaOM article, and gives us a rare perspective around the very reclusive Cupertino chiefs.

This email may just be the spark that started Apple’s work on a 7-inch iPad so let’s take this rare chance and analyze this email piece by piece:

Having used a Samsung Galaxy, I tend to agree with many of the comments below (except moving off the iPad).

Despite Apple bashing non-Apple tablets as mediocre, they still use it.

I believe there will be a 7" market and we should do one.

This email was sent January 2011, considering the rumors of a September 2012 release, excellent execution on their part.

I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time.

This is classic Steve Jobs right here. Telling the outside world that a particular kind of product is improbable but is actually warming off to the idea.

I found email, books, facebook and video very compelling on a 7". Web browsing is definitely the weakest point, but still usable.

This experience is proven, especially with the release of the Nexus 7, who received favorable reviews, even from Apple fanboys who hated Android products to their guts.

It has been a long summer. A 7-inch iPad is coming.